So Wat Cha Sayin’ and the Blueprint of East Coast Funk

EPMD's "So Wat Cha Sayin’" was more than a hit—it was a defining moment for East Coast hip-hop, blending funk with authentic lyricism and business savvy. Roderick and Dr. Camille break down how the track refined hip-hop's sound, influenced future legends, and set a new gold standard for marketable authenticity.